ProWebSurfer live with Passive Search

April 26, 2008

The cool cats at ProWebSurfer have just launched a new version of their ad replacement service. This allows you to enter passive search terms in their toolbar and replace ads with your search results. In the example below, I entered “Pokemon” into the search term and replaced ads with images from the web of Pokemon characters. This concept allows you to look for stuff important in your lives, and displace the stuff that is irrelevant and we think thats cool.

 


Passive versus Active Search

March 17, 2008

Passive Search allows users to take user-generated content to a new level. having discovered how to blog, use social networks and customize the web to their needs, passive search will empower them to control the way advertising is delivered to them and personalize their ad experience.